Wednesday, 20 July 2011

Chapter 4. Creative Strategies



Creative Strategies:

 nowadays, advertising is the best way to get people attention about the certain topic and deliver the message of the campaign among the society more clearly and widely  to all target audiences  through several ways.

4.1.Broadcast media (TV commercial)

TV commercial is one of the best way to deliver the campaign message among society, where most  people spend most of their time in front of TV, therefore  TV commercial will have impact on people reaction toward the certain issue.

objective:
  • Deliver the message more wider among the society .
  • Raise the awareness level of the campaign among the people.
  • Get positive reaction of audience toward this social issue through the audio visual means.


4.2. Internet (interactive website):

nowadays, website becomes the place where most people refer to it for needed information and knowledge about any issue.
the campaign will has its own website to view its information more in details about objective, message, where and when is going to be held..etc.

Objective:
  • provide more information about the campaign and the issue.
  • providing tips to victims about how can they find solutions.
  • providing information for pubic about how can they help the victims.
  • To have decisions with public to share opinions.
  • providing information on how can people donate to help the campaign and organization.  

4.3.Environmental media(Exhibition booths / Event)

despite the exhibition and event have no wide range among people but it has high impact on people, where people can experience more the reality of the issue.
the campaign will has the booth and event that make people more close and better understanding of the issue.

Objective:
  • let people to have a real experience about the issue which makes people more aware.
  • to have real discussion and talks with people who have experience about the issue.
  • to give the victims more trust and confident to speak up.
  • to let the victims know that there are organization support them.

No comments:

Post a Comment