Executive Summary

Executive Summary

• The situation analysis will focus in the following points:
• The market for the "Domestic Violence against Women" campaign in more details.
• The purpose of the campaign
• The organization and the sponsor of the campaign.
• Showing the organization achievement.
• How the WAO will help on success the campaign.     
• Strategies to successes the campaign.
• Raise the awareness level among people
• Focusing on the fear of silence that may affect the socially.
• Educate victims on how can they deal with the violence.
• Changing people misperception toward using of power and control.
• Domestic violence is not a private matter but it is social matter.
• Effective of the sponsor of the campaign and people.
• Force the government to react more positively toward this social issue.
• Educate people on how they can play their roles toward this issue.